Invest 606 Blog

By Lacie DeGough Invest 606 alumnus Nathan Lyttle, owner of QCS (Queen City Streams), held his business’ largest ever gaming event on April 14th, 2024. QCS is a Perry County small business that hosts and broadcasts competitive esports events, fostering a vibrant gaming community throughout the ... KEEP READING

By Jordyne Carmack, PhD You’ve heard all of the clichés before.  “Your network is your net worth!” “It’s not what you know, it’s who you know.”  “You never get a second chance to make a first impression.”  If the thought of attending a networking event (for the first or hundredth ... KEEP READING

By Lacie DeGough Although Kazzi King—owner of Velvet Whiskey Candle Co.—won $3,500 in Invest 606’s 2021 pitch competition, she rarely mentions the prize money when she speaks about the impact that Invest 606 had on her business. What really made an impression on her was the coaching that she ... KEEP READING

By Lacie DeGough Entrepreneurs: how could a $15,000 cash prize impact the trajectory of your business? Imagine a pitch competition specifically designed for small businesses in the 606 area code, offering monetary prizes with the goal of accelerating the growth of local enterprises. Now guess ... KEEP READING

By Jessica Bledsoe In the world of business, it is a common misconception to think that casting a wide net and trying to appeal to "anyone" or "everyone" will lead to success. However, this approach often leads to generic messaging that fails to resonate with any particular audience.  In ... KEEP READING

By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) In our last post, we talked about why “anyone” and “everyone” isn’t your customer, and we concluded with what information you’ll need to define the target audience for your ... KEEP READING

By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) When you think about marketing for your small business, undoubtedly Facebook ads come to mind. Facebook ads can be a tremendous advertising avenue for your business, but ... KEEP READING

By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) Now that you’ve created your buyer persona(s) and installed the Facebook pixel on your website, you’re ready to run your first Facebook and/or Instagram ad.  Here's a ... KEEP READING