By Jessica Bledsoe Are you a small business owner or startup looking to take your venture to the next level? Have you heard about angel investing but aren't quite sure what it entails or if it's right for you? In this guide, we'll break down the basics of angel investing and introduce you to the ... KEEP READING
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Why “Anyone” or “Everyone” Isn’t Your Customer: A Guide for Small Business Owners
By Jessica Bledsoe In the world of business, it is a common misconception to think that casting a wide net and trying to appeal to "anyone" or "everyone" will lead to success. However, this approach often leads to generic messaging that fails to resonate with any particular audience. In ... KEEP READING
How to Create Your Ideal Customer Profile for Your Small Business
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) In our last post, we talked about why “anyone” and “everyone” isn’t your customer, and we concluded with what information you’ll need to define the target audience for your ... KEEP READING
The Ultimate Guide to Installing the Facebook Pixel for Small Businesses
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) When you think about marketing for your small business, undoubtedly Facebook ads come to mind. Facebook ads can be a tremendous advertising avenue for your business, but ... KEEP READING
How to Create Targeted Facebook and Instagram Ads for Your Small Business
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) Now that you’ve created your buyer persona(s) and installed the Facebook pixel on your website, you’re ready to run your first Facebook and/or Instagram ad. Here's a ... KEEP READING