Empower your business
The Foundation for Appalachian Kentucky’s Impact Investing blog serves as a valuable resource for small business owners and startups, offering insights on securing funding and navigating impact investing through initiatives like Invest 606, the Appalachian Impact Fund, and the Southeast Kentucky Angel Fund. Discover practical tips and educational content to empower your business journey.
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Invest 606 Blog Posts
March 15, 2024
Why “Anyone” or “Everyone” Isn’t Your Customer: A Guide for Small Business Owners
In the world of business, it is a common misconception to think that casting a wide net and trying to appeal to “anyone” or “everyone” will lead to success. However, this approach often leads to generic messaging that fails to resonate with any particular audience. In reality, defining your target audience is crucial for the success of your business. Here’s why “anyone” or “everyone” isn’t your customer, and how you can focus your efforts on reaching the right people.
March 15, 2024
How to Create Your Ideal Customer Profile for Your Small Business
In this post, we’ll outline exactly how to create your own Ideal Customer Profile, a critical piece for marketing your small business. By defining exactly who your ideal customer is, you can tailor your products, services, and marketing efforts to meet their specific needs and preferences. This targeted approach allows you to connect with your audience on a deeper level, leading to higher engagement and conversion rates. Here’s a step-by-step guide on how to create your ideal customer profile:
March 15, 2024
The Ultimate Guide to Installing the Facebook Pixel for Small Businesses
When you think about marketing for your small business, undoubtedly Facebook ads come to mind. Facebook ads can be a tremendous advertising avenue for your business, but you’ll want to make sure you’re optimizing your ads for success, and that means you’ll need to install the Facebook Pixel before you run your first ad. In this guide, we’ll walk you through everything you need to know about the Facebook Pixel, from installation to optimization, so you can start running targeted ads and growing your business.
Appalachian Impact Fund Blog Posts
Keep an eye out for these blog posts coming soon!
Southeast Kentucky Angel Fund Blog Posts
April 1, 2024
Demystifying Angel Investing
Are you a small business owner or startup looking to take your venture to the next level? Have you heard about angel investing but aren’t quite sure what it entails or if it’s right for you? In this guide, we’ll break down the basics of angel investing and introduce you to the Southeast Kentucky Angel Fund, a new initiative aimed at supporting businesses in our region through investment and mentorship.