By Jessica Bledsoe In the world of business, it is a common misconception to think that casting a wide net and trying to appeal to "anyone" or "everyone" will lead to success. However, this approach often leads to generic messaging that fails to resonate with any particular audience. In ... KEEP READING
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How to Create Your Ideal Customer Profile for Your Small Business
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) In our last post, we talked about why “anyone” and “everyone” isn’t your customer, and we concluded with what information you’ll need to define the target audience for your ... KEEP READING
The Ultimate Guide to Installing the Facebook Pixel for Small Businesses
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) When you think about marketing for your small business, undoubtedly Facebook ads come to mind. Facebook ads can be a tremendous advertising avenue for your business, but ... KEEP READING
How to Create Targeted Facebook and Instagram Ads for Your Small Business
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) Now that you’ve created your buyer persona(s) and installed the Facebook pixel on your website, you’re ready to run your first Facebook and/or Instagram ad. Here's a ... KEEP READING
Pikeville Community Foundation Establishes East Kentucky Health Occupation Scholarship
(Pikeville, KY) — The Pikeville Community Foundation recently created the East Kentucky Health Occupation Scholarship to provide scholarship opportunities for Eastern Kentucky students who plan on studying and obtaining health-related degrees. The East Kentucky Health Occupation Scholarship was ... KEEP READING
Letcher County Community Foundation Awards $25,000 Flood Recovery Support Grants
On July 28, 2023, the Letcher County Community Foundation (LCCF) awarded floodrecovery support grants during the Growing Home celebration event. Grants ranging from$1,000 - $2,500 were awarded to 13 organizations supporting flood recovery efforts inLetcher County. Angie Hatton, Letcher County ... KEEP READING
Jackson County Community Foundation Awards $10,000 For Park Renovations
The Jackson County Community Foundation (JCCF) recently awarded a $10,000 grant to theJackson County Development Association (JCDA) to help fund improvements to the JackGabbard Memorial Park. Built in the 1980s, Jack Gabbard Memorial Park is located on Highway 290 in McKee, Kentucky.JCDA plans to ... KEEP READING
Foundation Awards Letcher County Long-Term Disaster Recovery Group $100,000 Grant
Recently, the Letcher County Community Foundation, an affiliate of the Foundationfor Appalachian Kentucky, partnered with LKLP Community Action Council tosupport the Letcher County Long-Term Disaster Recovery Group effort. SBP, a national disaster recovery and resilience non-profit organization ... KEEP READING
Letcher County Community Foundation Presents the Mountain Strong Award
(Isom, KY)- To honor the tireless ongoing work happening in Letcher County, theLetcher County Community Foundation created the Mountain Strong Award. Thisaward recognizes an individual or organization whose involvement in thecommunity has made a significant impact to the Letcher County ... KEEP READING